APA TAEKWONDO
Brand strategy | Visual identity | Print design & merchandizing | Social media imagery.
Nurturing the next generations with love, self-discipline, and a lot of fun!
The subject
APA Taekwondo is a sports center specializing in combat and psychomotor development of children and teenagers. They promote self-discipline and healthy habits through martial arts, sports, and physical activity, achieving emotionally stronger generations.
The experiment
I redesigned the whole business image and a new brand strategy after researching, identifying, and understanding the dream buyer, the local competitors, and the market niche. I collaborated with social media images, print and digital ads, and merchandising.
APA TAEKWONDO doubled the clients they had obtained over the past three years in just six months after implementing the new brand strategy.
